Using postcards for brand recognition and acquiring clients is not new for real estate professionals. In a postal card, you can add your contact details and brief information on the type of properties you can help sell or invest in. Since most people do check and clear their daily letters in the mailbox, getting your postcards noticed is never an issue.
Some companies specialize in designing attractive postcards for the real estate business. For instance, you can opt for just sold postcards. These are specially designed templates that announce a successful deal in the neighborhood.
It is excellent to officially sell a listing or close on a property for your client. And spreading the news about it needs some strategy. Using postal cards is an excellent idea to contact residents and inform them about your real estate firm and its success. With just sold postcards, it becomes easier to display your sale price, the number of bedrooms, square footage, and other particulars in a manner that is easy to understand.
If you are interested in such postal cards, here is the information on making them more effective.
Focus On the High-Resolution Images
Photos not of good resolution will detract from your cards’ professional appearance, regardless of how lovely the design is. Using the property photos from your previous sales to attract new sellers is also a good idea because there is so much that a picture can communicate to buyers. Long frontal shots highlighting the news are ideal for just-sold mailers because they are straightforward and can highlight features that resonate with other sellers.
Make the mailing list
It might seem lucrative to send your just sold postcard to the broadest possible audience or via EDDM. However, it is not always the best decision. The key to mailing cards and letters is to target local people who care about the listing price and the property market of the neighborhood.
Display The Sales Price Of The Properties
It is crucial to be honest about the outcome you were able to get for the previous sellers. People can understand the property type and selling price through a well-structured and attractive card.
An endorsement from a client
The best way to highlight your achievements as a realtor is through client recommendations. 93% of shoppers read reviews before making a purchase. Clients and investors will want to work with an agent they can trust because real estate transactions frequently cost six or seven figures.
Your real estate postal cards should ideally feature a client endorsement from an area where you most recently provided service. It would be better if they were well-known community members.
Make Your Cards More Compelling
Postcards are expensive. So, when resources are available to help you locate homeowners who will be receptive, it is better to use them. You can track the cards as they move through the USPS system using an incredibly user-friendly proprietary tracking system, which lets you know when they are delivered.
Connect with a reliable retailer
Working with a vendor that offers expert design, printing, and mailing services makes it much easier to develop an efficient direct mail postcard campaign. You will have time to focus on long-term objectives and strategy when you have professional advice on the above-discussed creative issues and someone else taking care of the paper form and mailing details.
